Turnkey video content with sincere, lasting impact
Our directors have that rare instinct for capturing authenticity with intelligence and heart. They don’t just film: they listen, understand, then tell stories with precision. They embody our commitment to creating meaningful, grounded narratives stories rich with nuance, reflection, and often, change.
With 15 years of experience, Maude Sabbagh blends strong expertise in documentary and brand-content advertising. Trained in television at UQAM, she has emerged as one of the most sensitive voices in the field, thanks to her human, respectful, and clear-sighted approach.
She’s directed standout documentaries and series including Face à la rue, Faire œuvre utile, MK ULTRA: la fin du silence, Histoires de coming out, Le deuil en héritage, Filles de moto, Amour libre, and La vie après. Her work earned her two Gémeaux awards for Faire œuvre utile: Best Documentary Direction and Best Documentary Series.
Today, Maude brings the same narrative rigor and relational finesse to advertising and brand projects. What sets her apart is her ability to forge strong connections with people, capturing what is real, beautiful, and meaningful.
At Pense Bon, our directors are the cream of the content crop ( yes, we’re confident we think good! )
Pense Bon est la seule boîte de production vidéo au Québec certifiée à la fois
B Corp et Women-Owned
A scriptwriter by training (UQAM, 2008), Ian‑Mathieu Ouellet has been a director for nearly twenty years, working across documentary, television, advertising, and brand content. Known for his comprehensive storytelling skills, from scripting to directing to editing, he brings rigor, creativity, and adaptability to every project.
At Pense Bon, Ian‑Mathieu draws on extensive international shooting experience (Africa, Vietnam, India, Thailand, Europe) and specialized expertise in sports content, social-impact projects, and campaigns for non-profits. His credits include Les coulisses du Bye Bye (Radio‑Canada), Tadam Vietnam, Tour de Thaï (TVA), Les Princes à Calcutta (TV5), and work for Chevrolet, Migraine Canada, Fertilys, Polytechnique Montréal, and many non-profit organizations.
Comfortable in complex contexts, Ian‑Mathieu brings out the best in every subject with intelligence, sensitivity, and a keen understanding of human and social issues.
